There are different types of Digital Marketing are successfully promote your business and engage an audience.
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Content Marketing
- E mail Marketing
- Influencer Marketing
In the above types of marketing, most of the companies will expect excellence in Search Engine Optimization (SEO).
SEO Techniques are more important to drive traffic to your website and generate leads though organic without paying money. Below mentioned Advanced SEO Interview Questions & Answers are most likely asking by Media Agencies, Software Companies, Education and Healthcare Industry.
List of Advanced SEO Interview Questions and Answers:
1. What is SEO?
Ans: Search Engine Optimization (SEO) is a process of optimizing website to get organic traffic from the Search Engine Results Page. There are two types of SEO optimization.
On-page SEO is a process of optimizing your webpages in order to increase relevant traffic and rank your website higher in search engines.
Off-page SEO is a technique use to improve your website ranking position in the Search Engine Results Page by creating backlinks from High quality websites (incoming links)
2. Why SEO is so Important?
This is most repeated SEO question asking by the companies.
Ans: Almost most of the searchers use Google search engine to search their needs either products or services. In this case, they will check only first page results. Less than 10% of the people goes to second page search results.
So, 90% of the people check their needs in the first page of search results. To get your website in the first page, Advanced SEO Techniques are more important to drive traffic and generate leads in an organic way.
3. What are the other Search Engines than Google?
Ans: Other Search Engines are Yahoo, Baidu, Bing, Ask.com, Yandex and DuckDuckGo.
4. Who are the founders of Google?
Ans: Google was founded in Sep 04th, 1998 by Larry Page and Sergey Brin at California, US.
5. What does Google stands for?
Ans: Google word Originated from a misspelling of the word “googol”. There is no abbreviation for Google.
6. What gets ranked on Google?
Ans: Most of the people thinks whole website plays well to get ranked on search engines. But the fact is, individual web pages of your website that get ranked.
7. What is web crawling?
Ans: Other name of web crawler is spider or spiderbot. A Crawler is a program that visit your website and read your web pages to index on search engines.
Once your website is crawled and indexed by search engines, it will appear in the search results as shows on the above image.
8. What is SERP?
Ans: SERP full form is Search Engine Results Page. The results which are displayed on the search engines when the searchers search some query.
9. What is Organic and Paid Result?
Ans: Organic Result: Results which appears on Google Search Engine when searcher search a query. Organic Results can call as Unpaid Results.
The Results which are showing below the Google Text Ad is called Organic Results.
Paid Result: When searcher search something on Google Search Engine, the results which are displayed on search results with paid is called Paid Result.
In the above image, the results are showing with Ad. This is called Paid search results.
10. What is “Google Suggest”?
Ans: Other name of Google Suggest is Autocomplete. When user search a query in Google Search Engine, it suggest some of the other queries called Google Suggest.
11. What is long tail keyword?
Ans: Long tail keywords are more specific keyword phrases that searchers will most likely use in a search.
12. What are Header Tags?
Ans: Header Tags are the snippets of code that identifies to Google. Header Tags are H1, H2, H3, H4, H4, H5 and H6.
13. What does URL stand for?
Ans: URL stands for Uniform Resource Locator.
14. What are backlinks?
Ans: A backlink is a link which gets one website from other website. There are two types of links no-follow and do-follow. Do follow links helps and increase the value of the page in search engines. But no follow is exactly opposite to do follow. It does have any value.
15. What is internal linking?
Ans: A link which is pointing from one page to another page in the same website is called Internal Linking.
16. What is External Linking?
Ans: External link is hyperlink that point one domain to other domain.
17. What are inbound links?
Ans: Inbound links are the links which comes to your domain from another domain.
18. What are outbound links?
Ans: Outbound links are the links which point another domain from your domain.
19. What is On-page SEO?
Ans: Optimizing your website and increase ranking on search engines. Changes include Meta Title, Meta Description, Heading Tags, Alt Text and increase website loading speed.
20. What is Off-page SEO?
Ans: Off Page Optimization SEO Techniques use to improve the position of a website in the search engine results page. To increase the ranking, need to create backlinks (incoming links) from High quality websites.
21. What was the Panda Update?
Ans: Panda algorithm update are thin content and duplicate content. If your content are built with less words and duplicate content, Google will consider as low quality website and not easy to rank higher.
22. What was the Penguin update?
Ans: Penguin algorithm basically designed to catch spammy links, low-quality links. Those websites which approaches “black hat” techniques are consider as blacklisted sites.
23. What are the types of Google Penalties?
Ans: Here are some
- Cloaked Images
- Hacked Site
- Spammy Links
- Low Quality Content?
24. What is Google My Business?
Ans: Google My Business allows businesses to manage their presence in online. This include map, social media link, contact detail and website detail
Once your business is verified by Google, it shows right side of the search engine page results when you search your business.
25. What are the SEO Blogs to follow?
Ans: SEO blogs includes
26. What information can you get using Google Analytics?
Ans: It includes
- Website Visits from Countries
- Website Audience Interests
- Channels that drive traffic
- Clicks and conversion rate
- Overview – Users, Sessions, Avg. Session Duration and Bounce Rate
27. What is Canonical URL?
Ans: A Canonical link helps to prevent duplicate content issues in SEO by using the rel=canonical Tag. If your website has same content in two different pages, use canonical tag to make Google understand there is no duplicate content.
28. What are the most important Google Ranking factor?
Ans: There are many SEO important factors need to be optimized to rank your website on Google.
- Mobile Friendly
- Page Speed
- Structured Schema
- User Experience
- Meta Tags
29. What is 301 redirect?
Ans: 301 redirect is called permanent redirect. It allows to redirect from Old URL to new URL.
30. What is Competitor analysis?
Ans: Finding high ranking websites which are relevant to your industry is called competitor analysis. Getting competitors backlinks helps to understand your target place to create backlinks for high ranking on Google.
31. What is Yoast SEO?
Ans: Yoast SEO is a free wordpress plugin that helps to add meta title, meta description and sitemaps. Upgrade premium to get more features.
32. How do you do off page optimization?
Ans: There are many off-page SEO tactics
- Social Bookmarking Sites
- Profile Creation
- Guest Posting
- Forum Posting
- Search Engine Submission
- Blog Posting
All the above are the Advanced SEO Interview questions have asked in 2019. Prepare those question and answers and get job immediately.