LinkedIn is specially made for Business people. Though Facebook and Instagram have billions of users, LinkedIn is a unique marketing tool for the marketers, due to its main theme on Jobs, networking, and Business. LinkedIn is one of the growing, huge social media. LinkedIn Marketing is great for Business. But, it’s not an easy thing to do. As LinkedIn Influencers, you must know the ways to build trust and grow your business and brand. There are millions of LinkedIn Influencers globally.
Unlike Facebook and Instagram, it is especially for marketers. LinkedIn leads to most of the Businesses and its important to know why we must market our business and brand on LinkedIn. It will not be as simple as other social media networks. First, you should build trust to become a LinkedIn Influencer.
FIVE unavoidable steps to become a trustworthy LinkedIn Influencer:
- Recognize your Objective
- Create an Impressive Profile
- Posting Spectacular Content
- Spend your Time in Networking
- Promotion of your brand or Content
LinkedIn Influencers will be the Innovators and Leaders of the world. LinkedIn creates a Special group and invites the most popular LinkedIn Influencers to be in that group. The most well known LinkedIn Influencers are Bill Gates, Meg Whitman, Guy Kawasaki, and Huffington. This list varies Each year. LinkedIn India’s most viewed profiles are our Prime Minister Narendra Modi, Priyanka Chopra, Kiran Mazumdar Shaw, Ravi Venkatesan, Kunal Bhal, etc
The team in LinkedIn choose the individuals who are being active in their Business. When you become a LinkedIn Influencer, you can gain so much of Reach, Greater Networking Opportunity and, Organic traffic.
In LinkedIn, it is programmed to only invite not accepting applications. But, its possible to become one of the LinkedIn Influencers. It only needs hard work and research and you need to gain trust and attention. The few things you must do to achieve this are:
Step 1: Recognize your Objective
Recognizing your goal is the main objective to achieve it. First, you must research and list out all the possible ways to get the Influencer identity on LinkedIn. After choosing those ideas, plan according to your goals.
Once you set your goal, act accordingly. Whatever profession you are in, you must post and share your business’ – related content and show people your experience.
Step 2: Create an Impressive profile
If you want to become a LinkedIn Influencer, you must create an impressive profile. Your profile should not be a blank one. Add your passions and describe yourself. If you haven’t yet, start from now on.
Begin to post regularly and your profile must be updated regularly. It’s not about you should be formal always but be real. By seeing your profile, people can easily analyze you and your brand. In such a way, it must be highlighted.
Step 3: Posting Spectacular Content
You can find automated ways to curate your short-form posts. There are so many good and free tools to help you. Some of the tools are,
You can find the perfect social stack which suits you.
Being LinkedIn Influencers, maintaining engagement with your audience is a crucial component. Be connected with them. Engagement is mandatory. The only way to become an Influencer on LinkedIn is to be engaged, thoughtful, and prolific.
They evaluate existing Influencers to add the most engaged and things which I’ve mentioned above. No other way to earn the Influencer tag other than you must be famous in your business or any profession.
Users pay attention to the people who manage LinkedIn’s editorial efforts and post quality content frequently. They also must be engaged with other’s content regularly as liking their posts, commenting and sharing,etc., More than liking, sharing, and commenting shows the deeper engagement.
- Content to cover your specific Audience:
You must sketch of the target audience persona before start writing. Your content should attract your audience. For instance, if you are a blogger, you need to attract clients who perceive blogging and its worth.
To engage this audience, you need to post content that connects with their interests and needs.
- Splendid Content:
The content must be purely based on your own and unique. It should be a pleasure ‘- giving for the audience and they will feel that reading your content is worth their priceless time.
Think and analyze your readers.
Understand their vision.
Relate with your contents and make corrections according to it.
Make your content spectacular.
Create it with some interesting facts like graphs, charts, etc.
- Media packed content:
Pack your content with media files as photos, videos, interesting memes, etc. if you post your every article with this, it will be so good and attractive.
- Content curation
Just as usual blog content, curated content is a blog entry in your content management system. When you are busy with your work, you can post such type of contents. It keeps the audience to trust you.
Instapaper and Listly are the software that helps you get good content from the good sites.
Step 4: Spend your Time in Networking
Paying attention is an important thing on social media. Spend your time on responding to your followers. Gain trust and automatically you can see the increase of your followers.
Step 5: Promotion of your Brand or content
Promoting your content or Brand will gradually make you famous. You can share it on your social media like Instagram, Facebook, etc. This will give you a faster exposure and help you reach your target.
Keep these five steps mentioned above in your mind and follow it. Always value your clients. You will be soon considered as a LinkedIn Influencer, India.