Social Media Platforms are the best places to post about a business and reach the right audience. But you should know the best time to post on social media (Facebook, Twitter, LinkedIn, Instagram and Pinterest).
Why Social Media is Important?
If you have a business, it is important to have a social media presence. It does not matter either running a small business or big one.
Social Media helps to connect with your customers, improve your brand awareness and helps to boost your leads. In the world, around 4 billion people are using social media platforms every month.
Around 10+ Social Media Sites you should know in 2020
Top 5 Social Media Platforms & best time to post
Facebook is one of the largest social media platform in the world. Around 3 billion users are actively using Facebook every 4 months. Facebook is a good platform to market your products to the right audience. You can market it through Organic and Paid.
After analyzing insights of Facebook from the past 1 year , we found the best time to post on Social Media (Facebook).
Best Day: Wednesday is the best day to post on Facebook.
Worst Day: Sunday is the worst day to post on Facebook. Mostly weekends show the least amount of engagement (likes, shares & comments).
Worst Time: Before 8 a.m. and after 8 p.m. are the worst times to post on weekdays.
Every Month around 450 million people are using Twitter. 700 Million tweets around the world every month. There are many tools which help to find the best time to post on social media (Twitter).
Best Day: Wednesday and Friday are the best days to post on Twitter.
Worst Day: Saturday and Sunday are the worst days to post on Twitter. Mostly weekends show the least amount of engagement (Tweets, Retweets & Likes).
Worst Time: Every Day from 10 p.m. to 4 a.m. are the worst times to post.
To generate B2B Leads, LinkedIn is the best social media platform. 85% of B2B Leads are sourced from Social Media come from LinkedIn.
Easiest steps to generate leads on LinkedIn
- Optimize your LinkedIn profile.
- Go Premium.
- Join groups where you want to generate leads.
Best Day: Tuesday, Wednesday and Thursday are the best days to post on LinkedIn.
Worst Day: Saturday and Sunday are the worst days to post on LinkedIn. The Engagement and Visibility are very less on the weekends.
Worst Time: Every Day from 7 p.m. to 9 a.m. are the worst times to post.
In the above LinkedIn post, you can see the reach around 11k and 2k. One of the article called “Outdated SEO Techniques” is ranking on the first page.
I took a screenshot and posted it on LinkedIn at the right time. Because of the best time, my posts reach more people and drive more engagement.
Instagram is one of the best platforms to generate leads for small business. If you have small business, just concentrate more on Instagram social media to get sales quickly.
When to Post on Instagram?
To sell your product or service, you need to find the best time on Instagram.
Best Day: Monday, Wednesday and Thursday are the best days to post on Instagram. Wednesday gets high engagement for the post.
Worst Day: Sunday is the worst day to post on Instagram.
Best Time: 11 a.m. to 1 p.m. and 7 p.m. to 10 p.m. are the best time to post on weekdays.
Before posting on Instagram, you need to check two things to reach more people for engagement. They are trending topics and best time to post on social media (Instagram).
The above two are the most engaged posts which reach more and got around 1k+ likes. So focus more on topics, best time and hashtags.
Pinterest is one of the best social media to generate traffic to your website. Pinterest is the right place to connect with influencers. Pinterest is the 5th most popular social media platform. Around the world, 50 million active users every month.
Best Day: Saturday and Sunday are the best days to post on Pinterest.
Worst Day: Weekdays are the best days to post on Pinterest.
Best Time: Best time is between 7 p.m. to 11 p.m.
7 Benefits of Social Media for your Business. Without Social Media you cannot promote your brand quickly.
- Increase Your Brand Awareness.
- Increase Your Website Traffic.
- Generate Leads.
- Promote Your Content.
- Reputation Management.
- Increase Customer and Audience Engagement.
- Stay on top of industry news.
Other Platforms like YouTube, Tumblr, WhatsApp, Snapchat and Flickr are also needed to consider for your business branding and promotion.