Best Free SEO Tools You Should Be Using in 2020

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Best Free SEO Tools in 2020 - Online Marketo

There are ton of free tools in the SEO world. In those some of the free tools are Junk too. So we need to choose the best free SEO tools which helps to increase extra traffic to your website.

In those list of tools, i want to list out top SEO tools suggested by Neilpatel. These tools are more effective, powerful and best among all the tools. They are

  • Google Analytics
  • Google Search Console
  • Google Keyword Planner
  • WooRank
  • PageSpeed Insights
  • Mobile-Friendly Test
  • Structured Data Testing Tool

Those above mentioned tools are the top tools helps to do successful SEO for your website.

Best Free SEO Tools

1. Google Analytics

Human being can’t live without air. Like that Google Analytics is very important to Digital marketer. If somebody is not yet using Google Analytics, I recommend to start using it.

Because like Google Analytics there is no other best tools that provides detailed information of the websites.

Google Analytics provides you information about your website visitors, unique visitors, returning visitors, bounce rate.

You can get detailed traffic reports like

  • Real-time users.
  • Audience
  • Acquisition
  • Behaviour
Real-time Users:

Real-time users are the people who are on your website right now. At the time, get information like visiting location and active page

Real Time Users of Online Marketo

Audiences will give you Overview information like Number of users, Page Views, Avg. Session Duration and Bounce Rate.

Overview metrics of online marketo

Acquisition gives information like traffic from the top channels. Direct, Social, Organic Search and Referral are the traffic channels.


Behaviour will give you the detailed information like Number of Page Views, Unique Page Views and most visited pages of your website.

2. Google Search Console

Google Search Console is one of the important tools gives by Google. It helps to resolve your website errors, website loading issues and security issues like malware affected.

Website Performance:

Performance like Total Clicks, Total Impressions, Avg CTR and Avg Position. And your web pages Crawl and Indexed Information you will get.

If your your web pages has index issues, Google Search Console will shows it with the solution how to solve too.

Submit your sitemap here. Once submitted, Google bot crawl, index your website and appears on Google Search Engine Results.

Mobile-Friendly Pages:

Nowadays most of the users are searching their needs on Mobile devices more than Desktop Devices. So, make sure your web pages are mobile-friendly. If not, optimize your website for mobile.

In the above image, all my web pages are optimized properly. And it is mobile friendly as you can see the status VALID in the below image.

3. Google Keyword Planner

Keyword Research is the most important and basic factor to drive traffic for your website. So Google provides tool called Google Keyword Planner. Search Google Keyword Planner in Google and login with your gmail in the tool.

Once logged in search the keyword which you wanted to rank on search engines. It will give you Avg. monthly searches, Keywords Competition and some keywords suggestions for you to optimize on your website.

For Example, In the below image i am searching keyword “Advanced SEO Techniques” for my website Online Marketo.

Getting Keyword Ideas for Online Marketo

After entered the keyword, click on GET RESULTS button. After searching your target keyword, Google Keyword Planner will give some Keywords Ideas which will be relevant to your industry. So, you can choose right keywords for SEO from the suggestion.

Always Choose High Monthly Searches and Low or Medium Competitive Keyword to rank quickly on search engines.

In the above Image, I have marked which one is Keyword ideas. From there select best keywords and optimize in your website to drive traffic.

More Information: You can check detailed information if you have doubts in Keyword Planner tutorial.

4. WooRank

WooRank is the best Website Auditing Tool. You can analyze any website and get reports in a short period. I have done auditing to my website online marketo. You can see the detailed information on (Content, Indexing, Mobile Friendly, Structured Data and Performance) in the On-page Optimization Section.

In the Off-page Optimization section will get Backlinks, Traffic and Social Profiles information.

There are three things WooRank will give you once analyzed your website.

  • Passed
  • Need to Improve
  • Errors

Need to Concentrate on Errors and fix it soon. Then need to check things need to improve in your site. Based on your optimization on your website it gives you point scale out of 100 as you can see in the below image.

5. PageSpeed Insights

This is one of the important tool to make users to spend more time on your website. For Example, some one search “Digital Marketing Consultant” on Search Engine. Your website ranking Top on SERPs. When they click it, need to load fast or else user will close it and go to some other website who provides the same services. In the below image, Online Marketo website page speed performance are shown.

Make Sure your website should load less than 5 seconds. Using Google PageSpeed Insights you can optimize things like Compress Images, Minify CSS and Javascript files and remove unused CSS Files.

6. Mobile-Friendly Test

Mobile Site Experience is other important signal makes to rank higher on SERP.

Is your web page is mobile friendly?

Use mobile friendly tool to analyze any issues are there in your website.

Once enter the website name, click Test button to analyze. After analyzed will get the output like the below image.

Online Marketo is mobile friendly website

7. Structured Data Testing Tool

Structured Data is a standard format to mark up the information about your web pages. It helps to search engines like Google, Yahoo and Bing to better understand about your web pages.

Use Structured Data Testing Tool to analyze your website is properly formatted with structured schema.

For Example, Online Marketo has structured properly as you can see in the right side of the image. Here i checked my Advanced SEO Interview Questions post structured with right entry-title, updated date, published date and author.

Online Marketo Structured Data Testing


If you are serious about SEO, need to use right tools which i explained above. Implement these best free SEO tools on your website to get better ranking on Search Engines.

Article Categories:
Best Free SEO Tools · Free SEO Tools · SEO


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